MORE is headquartered in Portugal, in a region known for its strong presence in several economic sectors, including industrial and technological. This strategic location offers several advantages for the business, including access to diverse and highly qualified talent in different areas, good transport and logistics infrastructure for moving materials and products.

MORE develops, produces and sells equipment for preserving and displaying food, as part of the HoReCa sector (Hospitality, Restaurants and Cafeterias).

MORE is made up of multidisciplinary and experienced professionals who have more than two decades of professional experience in this sector of activity. A team that integrated the development of several standard, customized and special products for several companies, operating in several segments and markets.

MORE seeks to be the first brand to reform its business model in order to simplify the entire chain of development, production, logistics, communication, marketing, service and assistance, placing professionals and customers in the same solution. This strategic vision and investment aims to:

• Closer approximation of professionals and customers to the product;

• Easier product conservation and maintenance;

• More convenience in replacement, replacement or retakes;

MORE's “right cost” philosophy aims to eliminate excess production, energy and waste without distorting the already well-known offer on the market. This approach allows the integration of new exhibition solutions, product customization and greater convenience throughout the process.

Frequently asked questions about our project

What is MORE's strategy for offering products and services?

MORE's strategy involves organizing the offer of products and services so that the customer feels properly supported during all stages of the purchase process - identification, recognition, consideration, decision and post-purchase evaluation.

In order to achieve this objective, MORE adopts a sustained growth strategy in two moments: launch and growth.

During the launch, which comprises the first year of activity, MORE is dedicated to understanding the impact of its strategy and making the necessary improvements and adjustments to develop an efficient investment strategy for the following years.

In the period of growth, which follows the launch, the activity and commercial relationships mature. It is a moment characterized by the implementation of the strategy, which aims to promote the constant evolution of the products and services offered by MORE, in order to maintain proximity to the market and manage customer expectations.

What makes MORE different from its competitors?

MORE intends to be the first brand to take the step in the digital transformation of the business. It is our intention to digitize the processes related to communication, commercialization and services, bringing together professionals and individuals in the solution. This digital transformation provides for the reduction of typical mediation difficulties, reducing the effort and time consumed by all those involved in the purchase process.

With updated communication in real time, simpler and more efficient, MORE expects to improve the customer's relationship with the product.

Does MORE have a discount policy for regular customers or large orders?

Yes, MORE is working to become the first brand in the industry to offer a system of subscription plans to reward regular customers and/or customers who place higher volumes of orders. These customers will have access to certain tools and/or conditions for greater control of orders placed. This strategy aims to establish the best partnership with customers, according to the size of the business.

It should be noted that, as this is still a developing strategy, MORE does not meet the conditions to detail the service. We advise customers to subscribe to our newsletter to stay up-to-date on important updates.

How does MORE care about keeping the offer up to date and in constant evolution?

MORE's process is based on an annual assessment of the activity. This balance is based on an analysis of internal and external processes, technological developments, competitive offer and customer needs in order to program the offer year after year.

MORE promotes synergies between the Innovation and Development, Commercial and Marketing departments, in order to guarantee an adequate and up-to-date offer of its products and services.

When will the project start?

Currently, the start date of the project has not yet been defined, but the best estimates point to the first quarter of 2024. Stay tuned for our updates and subscribe to our newsletter to receive the latest news about the project.

Frequently asked questions about project support

What is project support for?

Support is fundamental for us to perceive the interest of the community, that is, it helps us to understand if, and how many, professionals and clients are interested in the materialization of the project. Interest will be decisive in the types of investments to be carried out, in determining our response capacity, in allocating resources of any nature and even in improving our service.

How can I support the project?

MORE is working on specific proposals to support the project and will make them public in due course. However, this project can be supported in several ways, including:

• Subscribe to our newsletter

• Rate and review our company profile on Google

• Follow our brand on Instagram and LinkedIn

  • Comment, share and "like" our posts

  • Identify us in publications

  • Use our hashtag #wearemore

What kind of specific proposals are being considered for the project?

MORE is preparing commercial incentives for customers who want to support its launch phase. A crowdfunding that will unlock special conditions, allowing a desirable competitive advantage.

Frequently asked questions about the current state of the project

What is defined in the branding phase?

We have completed the process of defining the visual identity, including the logo, colors, fonts and images that we believe represent the brand and the product in a coherent and attractive way.

MORE is a brand that, under sustainability, has in design, engineering and technology the principles of its positioning. It is our vision to bring about change in the industry… to do more.

What is the product being developed?

MORE is in the development phase and therefore does not yet have the necessary conditions to publicly present its product. The aim is to create a differentiating and innovative product and service that meets the needs of our potential customers.

Does a product prototype already exist?

Yes, we are working on the development of a prototype of the product. This process involves testing and tweaking to ensure the product is viable and meets market expectations.

What will the initial product offering be?

The initial offer will be defined after carrying out market studies and assessing customer needs, which will allow for the completion of development and validation of functional prototypes. It is intended to start marketing with an initial offer that meets the needs, and later expand the offer with the contribution of the experience of customers and users.

What will the initial offering price be?

Pricing has not yet been set as we are considering several factors including production costs, market research and competition. The aim is to offer a fair and competitive price to our customers.

When will the product be available for purchase?

We don't yet have a specific release date for the product, as we are working diligently to ensure everything is perfect before it goes to market. However, we are working to launch it as soon as possible.